Chicago – A stronger than expected showing for the Get
Covered Illinois website, GetCoveredIllinois.gov,
dominated the State’s storyline on the opening day of the Illinois Health
Insurance Marketplace. The following is an operational update:
WEBSITE:
The Get Covered Illinois website opened on time at 12:00
a.m. Monday, October 1. As of 3:30 p.m. CST, more than 69,840 visitors
had come to the online marketplace. 65,043 of them were unique visitors; and
the page views totaled more than 412,580, with visitors viewing an average of
six page views per visit.
“With a project of this magnitude, there was no accurate way
to predict what our web traffic would be,” offered Jennifer Koehler, Executive
Director of Get Covered Illinois. “But with that said, today’s numbers
certainly validate the strong interest in healthcare in Illinois, and we’re
glad to be able to service it. It also validates our strategy of education,
since all this has come with basically no advertising. So we are overall very,
very pleased.”
Only a handful of early and minor glitches were reported,
impacting a very limited number of consumers. All minor glitches were reported
and fixed by early afternoon. “The site has performed incredibly well, the way
we designed it to,” added Koehler.
Additionally, the State received more than 1,100 online
applications submitted on the ABE (Application Benefits Exchange) portion of
the Get Covered Illinois site.
HELP DESK:
The Help Desk received more than 350 calls as of 3:30
p.m. Calls were answered in an average speed of six seconds, and callers
were on line with Help Desk specialist an average of six minutes.
FIELD OPERATIONS:
There is steady interest, as judged by customers at our
grantee community organizations today. Most consumers are reportedly
doing exactly as State officials hoped – coming in to be introduced to the
process, the website, the Navigators and making appointments over the next few
weeks as they become educated themselves on the site, and come back with
prepared questions, and more ready to enroll.
“We know this is not nearly the same as buying a gallon of
milk, a new pair of shoes, or anything in daily life,” said Director of
Outreach Brian Gorman. “Shopping for health insurance is brand new for
more than a million Illinois residents, and it will take education and time to
get comfortable with this new process. But we are thrilled to see, today
that process of understanding the right plan for them and their families
started in earnest in locations all across Illinois. Consumers responded to our
ask – which was to meet their community partners, understand the resources
available and get an appointment when they are ready to get covered.”
SOCIAL MEDIA:
Follow us on >>
Facebook: www.facebook.com/coveredillinois
Twitter: @CoveredIllinois
Hashtag: #GetCoveredIllinois
Posted with permission from GetCoveredIllinois.gov
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